An e-commerce store can offer your business a big boost. However, first you must be able to drive online customers into your store. Make sure your brand is visible in Google is not always easy, especially because of the growing Google algorithm.
Staying on top of your game and regularly divert traffic to your website is very important. As this traffic Digital Marketing Company in Sheffield converts to sales. All of this requires a large amount of hard work and perseverance and most of all, a brilliant SEO plan.
content marketing services is one of the important components in a warehouse as your SEO. content marketing refers to the creation of various forms of content that are designed with the aim to bring your target audience to your site. It can be writing such as blogs and social media posts or even visual such as video and infographics.
What makes this a very desirable tactic is that it allows you to connect to and engage with customers at a fraction of the cost while having a longer range. In case you are wondering how to combine marketing content in your campaign, here are some tips to get you started.
the conversion rate is almost 6x higher for adopters of content marketing non-adopters.
Create a blog page
Blogs are a great knowledge sharing format that can increase brand awareness and educating customers about your industry and products. Regular updating of relevant blogs can drive traffic, educate customers and also improve your Google rankings. If you find it difficult to incorporate into your busy schedule, you can also tie up with a content marketing agency.
In case you have a niche or technical offers, links or documents stock resources for customers to read in-depth information. This helped to increase the credibility of your brand and drive traffic to your site. The next time your target audience wants to know something, chances are they will visit your site and may even stay long enough to make a purchase.
Knowing how to use the product is more likely to encourage sales. A quick video demonstrating the use of a product or service can be a great sales pitch. People mostly visually oriented. Having a short video to show your offer or use of the product can work wonders to increase engagement and sales.
Know the keywords
This is the crux of the entire SEO and content marketing strategy. Unless you know what your customers are looking for you will never be able to offer them. Knowing what keywords are used by your target audience and chicken combine them in your content marketing is essential. Furthermore, key words, such as the Google algorithm has evolved so be sure to keep you updated on a regular basis.
Share with infographics
Infographics are a great way to share information in a short span of time. They are easy to understand and quick to read made them a hot favorite with people. Brands can also use infographics to repurpose some of their original content thereby increasing the range.
Nearly 60% of marketers use content back two to five times. They produce “snackable” content based assets.
Creating a FAQ section
It is one of the simplest ways to share information and let your customers know you are aware of their needs and concerns. Many customers are hesitant to buy products because of concern that they may not reach the customer care team about. Having a FAQ section that addresses common concerns at the time of the purchase itself can go a long way in clearing any doubt, enhance the credibility of the brand and encourage customers to make a purchase.
Do not plagiarise content
There are many Digital Marketing Agencies Sheffield used to improve your Google rankings, but one sure way to reduce your rank upload plagiarized content. Google does not care for copied content and also not your audience. Make sure to include original and readable content that your audience is looking for.