Google will change the way the daily AdWords budget is calculated, and it will affect everyone. It could even end Digital Marketing Company Southampton up double the average daily expenditure. If you worry about how you spend your monthly AdWords will change, read on.

AdWords Announcement

In early October, Google released an announcement notifying the advertiser of fundamental changes to how AdWords budget. The news sent via Twitter and user accounts, and it caused some alarm bells ringing.

Short tweet and get straight to the point: “To help you hit your advertising goals, your campaign can now spend up to two times the average daily budget.”

People immediately took to Twitter to express their anger. How, they ask, could Google do such a thing without first consulting? One thing is clear: the internet is not happy.

Unfortunately for some people who attack hard words on Google in response to a tweet, they do not read the small print, which, in this case, a link to the full written announcement online.

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Image Credit: Google Image

If they had, they would quickly realize that the news does not mean that Google will throw their AdWords daily budget of the window altogether. In other words, advertisers will not be at risk of exceeding their monthly limit.

“Keep in mind,” explains Google, “you will not be charged more than your monthly charging limit. The average number of days in a month (30.4) multiplied by your average daily budget you “

How will this change affect you?

Do not worry – your AdWords spend will not spiral out of control. However, since the change was designed to maximize your results by increasing your daily advertising spend you may begin to see considerable fluctuations in the cost of day-to-day – especially on Digital Marketing Companies Southampton days when traffic is high. Any overspend or excess of views will be balanced out for the rest of the month and if for any reason Google goes over your monthly budget, you’ll be credited back the cost.