Have you ever tried hosting a giveaway online? Are there clear benefits? If you host a giveaway?
Well, if you are a brand that Digital Marketing Agencies in Southampton wants to increase website traffic dramatically, then yes!
Big Brands often use the prize to increase website traffic. And with the same prize, they increase social media followers, engagement, build email list, get a referral sales, and more.
A single giveaway campaign during a short period of time can drastically increase website traffic, social media followers and email subscribers.
In this post, I will show you how to get started with their own (successful!) Your Giveaway.
Click here to download it for free now!
Whether online Giveaways?
Prize or contest is a promotional campaign that gives the public a chance to win. A brand is sponsoring the prize, the person submitting the information, and the winner is selected randomly.
Traditionally, prizes were hosted in physical stores, on TV shows and in magazines and newspapers. These days, people from a large company for the to solopreneur can successfully host their gifts on the Internet, either on the website or in social media – this kind of
Modern companies use social media to build their brand and online presence, and hosting a giveaway on their social channels enabling them to get more followers and increased involvement in their posts.
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With social media contest, you can easily engage a large audience simply by posting to your giveaway because users find it in the feed they will interact with it to comment, like or share. Create stunning images or videos that include your brand name, prize giveaway and time limits. visually appealing social networks like Facebook and Instagram is an ideal platform for hosting the contest.
However, you can o host your giveaway on your own site. You just have to promote it on social networks so that more people will know about it. Post something like: “Visit my website to enter the giveaway and you could win big!”
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How Giveaways Increase Website Traffic?
The beauty giveaway is that it can serve multiple purposes, such as:
build email list
Growing social media followers
Increase sign-up or download an application
boost Web site traffic
If you want to build an email list, then you can ask users provide their email addresses in order to gain entry to your giveaway.
To increase website traffic, there are two options:
The host giveaway on your website
Use bonus action (such as “do [action] for X number of points in the giveaway”)
Hosting Your Website Giveaway
If the entry form for your giveaway on your website, then obviously people have to visit your site to enter.
You can promote your giveaway on various platforms (social media, email, etc.), which direct people to your site to sign in. Voila! Instant boost of traffic.
Domino Pizza announced their giveaway on Facebook in which the prize is the free pizza (talking about the prize draw!) And included a link in the description to the giveaway entry form. Anyone wishing to enter must go to their web site. As an added bonus, Domino Pizza o managed to produce a large amount of involvement in the post announcement giveaway (2.4K likes, 945 comments and 427 shares):
This is how you use the giveaway as Digital Marketing Companies Southampton leverage to increase website traffic and social media engagement.