There are many SEO myths and many do not know what is the truth from myth. Google is constantly Digital Marketing Company in Southampton changing, with their main penguin updates in 2016, SEO requirements have changed. Therefore, we have made a short list of the main truth behind SEO and how you can improve your business.
WEB LINK QUALITY NOT QUANTITY
Many businesses believe that more web links that they have on their website better. However, now is not the case, the search engines prefer to see web link quality is better than quantity web link. Therefore, the better quality web links will improve rankings and not the quantity of them.
POP UPS IS OKAY
There was a big discussion whether the pop-up actually destroy your business or work. To make sales, many companies use pop-ups, this is to help generate leads for the sales team. However, how do you use a pop-up to determine whether they will help you or not. Pop-ups do the job, but the wrong use of them can lead to your site being penalized. Google has announced that interstitials disturb, (basically pop up that stop you from seeing the content easily) be penalized. Therefore, when used properly, they can be a healthy part of your inbound strategy.
GOOGLE KNOW EVERYTHING
Having a bad link to your website is not an option. Google will recognize this and take on it. If you know you have a bad link to your website, then you can reject it. This will allow you to ask Google not to take these sites into account if their website that you can not control.
Click here to disavow that you believe affect your rankings in google.
CONTENT QUALITY NOT QUANTITY
Before the big update, google sites based on the number of their content. However, this spam effort and add unnecessary content. Therefore, the existence of content writing for website must be relevant. So the quality of content is now on trial and not the quantity. So, we suggest that you write content should be useful to customers and well written.
H1 TAG NOT AS CRUCIAL AS YOU THINK
A H1 tag is important because it allows the reader to understand what the page is about. However, the H1 is part of the Custom Style Sheet (CSS), this is the design of your website, shows the Digital Marketing Agencies in Southampton font and size of the different Headline tag. Therefore, the H2 can be just as important, because it can be similar styling.