Video is a very effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume video online every day, many Digital Marketing Company Southampton marketers still do not use video as part of their digital marketing strategy or do not see the best results.
In order to inform your marketing strategy and help you get the best ROI of the campaign, we have put together some video marketing statistics that can help you get to grips with the video.
Whether the video is an important part of your marketing strategy
92% of marketers say it is an important part of their marketing strategy
In 2020, 92% of marketers say that the video is an important part of their marketing strategy. It has grown from 78% in 2015, reflecting the importance of the video is only growing.
So what is it that makes a video that is so important? Well, according to 88% of marketers, marketing video providing them with a positive ROI. When you consider that only 33% said the same in 2015, it shows that consumer sentiment towards video is much stronger now.
Global watch online video and advertising expenditure forecasts
People will spend 100 minutes a day watching online video in 2021
As well as more brands are looking to utilize video, consumers are now watching more videos than ever before. It is estimated that the average person will spend 100 minutes a day watching online video in 2021. This is an increase of 19% compared with the minute look every day in 2019, which stood at 84.
Jonathan Barnard, head of forecasting at Zenith, said this trend: “The consumption of online video is growing rapidly, and the average person will spend half the time looking at videos online as they spend watching conventional television this year. It supplies a fast growing audience sparked rapid growth in demand from advertisers, making online video the fastest-growing digital channels by spending on advertising. “
Marketers continue to use video marketing in 2020
99% of marketers are using video will continue to do so in 2020
With the ROI of online video increases with the amount of time consumers spend watching them, it is not surprising that 99% of marketers are using video will continue to do so in 2020. On top of this, 95% of marketers expect to increase or maintain their current spending this in video marketing.
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In the case of those marketers who are not using the video, 59% expect to begin doing so this year.
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While the show is that the video needs to form part of your digital marketing strategy, it also means there will be more competition to deal with. In order to stand out from the competition, you must ensure that you understand the expectations of consumers around the videos, as well as a large video marketing trends for 2020.
online video quality for the consumer decision-making
48% of consumers would like the video to reflect what they are interested
As well as entertaining, the video can form an important part of the decision making process of consumers. However, in order to get the customer to convert after watching the video, you need to ensure you meet their expectations.
In the case of ideal quality that consumers look for a video to be valuable to their decision-making process, 48% of the Digital Marketing Companies Southampton video wants to reflect the products and services they have or are interested in. Furthermore, 43% desire interactivity, with the ability to decide what information they want to see and when they want to see.
However, extreme personalization is not really looking for, with only 12% said they would like the video to use their names and information content.